Google to launch e-book store this summer

Google will launch its own e-book store this summer, the company has confirmed, setting the scene for an all-out war with Apple and Amazon over the future of the digital book market.

Speaking at a panel discussion held by Random House late yesterday, Google's manager for strategic partner development Chris Palma laid out Google's plans, saying Google Editions would launch as early as June or July offering digital versions of the titles on its book search service.

The critical detail is these books will be browser-based, and so will work across multiple devices - a powerful differentiator from the proprietary e-books of iPad and Kindle that will only work on those devices.

Also key is the ubiquity we have come to know from Google; anyone with a Google account will be able to access these boks, while retail sites will be able to embed a Google Editions book store on their own sites. Those sites will take the majority of any margins on sale, and Google also takes a bite.

The Wall Street Journal was the first to pick up on Palma's comments, noting that although no publishers are signed up yet, that won't be a problem for Google because "publishers tend to believe the more outlets to sell books the better".
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